Purple Tuesday is a global social movement that occurs annually. It aims to improve accessibility and inclusivity for disabled customers by encouraging businesses to commit to at least one new action each year to enhance their customer experience. This year's celebration will take place on November 12th, with events scheduled across various countries, such as the UK, USA, UAE, Malaysia, and Pakistan.

Purple Tuesday aims to continue its vast growth following a 2023 campaign in which over 6,500 organisations participated, reaching millions and raising awareness about the importance of accessible and inclusive customer service.

 

Why is Purple Tuesday Important? 

The Purple Tuesday movement is important for many reasons. However, the main reason mentioned by the organisation itself is ‘For disabled people and their families’ because receiving a poor customer experience gives an overriding sense of being unwanted and leads to a firm perception that disabled customers are not valued on the same level as other customers. This doesn’t only impact the individual themselves but their families, too. Additionally, it is also important for businesses and companies to cater to these needs because 70% of disabled individuals will not return to an organisation after receiving poor customer service and it is not affordable for such businesses to ignore the needs of the world’s largest minority group (24% of the overall population), but more importantly, businesses should strive to ensure they are building a sustainably inclusive corporation that values each and every one of its customers.

 

How Technology Can Make A Difference

Technology can significantly enhance the customer experience for disabled individuals by creating accessible, user-friendly interactions that account for various needs. This includes digital accessibility tools such as screen readers, text-to-speech, and voice recognition. These tools allow for more straightforward navigation of digital content and enable customer independence by improving website interactions. This also includes mobile apps optimised with accessibility features, such as extensive text options, high-contrast modes, and voice commands, which are essential for visually impaired users. By implementing these technologies, businesses can improve customer engagement, build loyalty, and cater inclusivity to a broader audience, making accessibility integral to the customer experience.

If you are also a business looking to participate in the Purple Tuesday movement, you can engage with them by making accessibility commitments, participating in awareness events, and simply using the #PurpleTuesday hashtag to share your stories and improvements.

 

Tenura's Role

At Tenura, we are dedicated to enhancing accessibility through innovative, user-focused products that make daily tasks more manageable and comfortable. We recognise the importance of creating solutions that address diverse needs, empowering individuals to maintain independence in their daily routines. Our designs are developed with thoughtful details and practical functionality, ensuring ease of use for everyone, including those with limited mobility or grip strength. From anti-slip mats to adaptable grips, Tenura products aim to support seamless, inclusive living, reflecting our commitment to accessibility and quality.

We are inspired by these principles and hold them close. Because of this, our team has been working on something new that could add even more comfort and support to our product line.

 

Key Reflections

Inclusivity for disabled customers is more than a business strategy; it’s a profound opportunity to make everyone feel seen, valued, and welcomed. Imagine a world where no one has to struggle to enter a building, access a website, or interact with a service simply because of a disability. For people with disabilities, everyday activities can sometimes feel like a series of barriers, but when businesses address accessibility, they offer more than convenience—­they’­re extending a genuine invitation to belong. Movements like Purple Tuesday showcase how minor adjustments, like accessible entryways or assistive technologies, can have a huge impact, making the world friendlier and more open.

 

Stay informed on important awareness days and discover more ways to support accessibility and inclusivity! Subscribe to the Tenura newsletter for updates, tips, and exclusive content delivered right to your inbox.