Some companies are taking up the Purple Tuesday initiative to make their company values align with the disabled community. This blog will outline how you can get involved and what Tenura is doing to ensure we provide inclusive customer service.

So, What’s Purple Tuesday All About

Fourteen million people in the UK live with a disability, equating to roughly 22% of the population. With that many people classified as having some form of disability, you’d think we would have better infrastructure as a nation to cope with the challenges the disabled community face.

We are excited to be taking part this year and joining in with over 5,000 organisations, pledging towards the Purple Tuesday campaign. Each organisation reflects inward to evaluate their customer service to make it a better experience for the disabled.

How Technology and Companies can Help

As technology and our understanding of disabilities continues to grow, the future for inclusivity is bright, which is precisely what Purple Tuesday is all about.

The technology push towards a more accessible customer experience is essential. It can start with ideas such as website accessibility, voice recognition devices, and providing different channels disabled customers can access your services. Companies coming up with technology advancements in the name of disability inclusion are fantastic, as all these changes can vastly improve a disabled person’s experience with your company.

Companies can make changes offline too, which includes; training staff helping them to communicate with disabled people, installing wheelchair ramps, and creating clear signage.

If you are a company that wants to join in on the Purple Tuesday campaign, you can via their website, you need to register, then pledge a commitment that will benefit disabled people using your company. Put your ideas into action and deliver on your goals, so you can celebrate your achievements when it comes to 2nd November.

How You Can Help

Those of you speaking out on social media, informing others about businesses stepping in the right direction and making those positive-discrimination steps is impactful. Helping companies recognise ways they can improve accessibility helps create the market pull, pulling companies in line with the values of the disabled community and beyond.

You can use the following hashtags to join in on the conversation:

• #PT2021
• #Purple­Tu­es­da­y2021
• #Disabi­lity­In­clu­sion
• #Acces­sibi­lity­ForAll

Tenura’s Pledge to Purple Tuesday

We aim to provide a better user experience for disabled people using the Tenura website. We want to be inclusive, and with products aimed at those who are disabled, it seems like a step in the right direction.

One step we have taken to reach our goal of a more inclusive website is a website audit. The website audit picks up areas where we can make our website accessible. We will be implementing these ideas in the coming years, as we have big plans, ranging from image naming formulas that aid those using screen readers to releasing a guide on website accessibility in the form of a blog.  We started our strategy last year and have been making small manageable steps towards our goal ever since. As I am sure you appreciate, these adaptations take both time and money.

To further help us towards our website accessibility goal, please send an email informing us of any website accessibility techniques you feel we could implement.

We want to show our appreciation to the community pledging towards a better future by offering you a 10% discount on all Tenura products via our website. Use the discount code PURPLETUES10 at checkout to redeem. 

This promotion is running from 26/10/21 to 16/11/21.